Things To Do

Perfume Point

46 Nelson Quay, Ahuriri, Napier 4110

Rating: 4.5 ★ (1043 ratings)

Details

Perfume Point is a much-loved recreational spot nestled in Ahuriri, Napier, offering a distinctive coastal charm in Hawke's Bay. Despite its somewhat ironic historical name, which harks back to an earlier use as a waste outlet, this area has been thoughtfully transformed into a delightful public space. Situated at the mouth of the Inner Harbour, it provides visitors with splendid, expansive vistas across Hawke Bay, creating a wonderfully peaceful and welcoming atmosphere perfect for unwinding. Its picturesque setting, as part of the wider Marine Parade, stands out for its serene beauty and inviting ambiance.

The area boasts beautifully landscaped gardens, well-maintained walkways, and convenient picnic spots, enhancing the visitor experience. A particular highlight is the collection of vibrant, multicoloured chairs dotted along the shore, which serve as a popular and charming backdrop for photographs and offer a comfortable place to relax. Visitors can enjoy captivating ocean views, observe the distinctive black sands, and spot a small, colourful tower or old lighthouse. It is an ideal location for leisurely strolls, invigorating cycle rides along the waterfront, or simply taking a moment to watch the ships pass by and the waves gently roll in. For those inclined, it also functions as a surf spot, known for conditions that suit longboarders.

Perfume Point is perfectly suited for anyone seeking a tranquil escape to enjoy the aesthetic beauty of the coast. It works splendidly for a brief stop during a wider sightseeing tour of Napier, easily combinable with exploring the famous Marine Parade and the city's celebrated Art Deco architecture. The location appeals particularly to photography enthusiasts keen to capture its unique features, and to active individuals who appreciate walks and cycling. Ultimately, it offers a refreshing destination for families, couples, and solo travellers alike, providing an excellent setting to relax, capture memorable moments, and simply breathe in the fresh ocean air.

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Location

Opening Hours

Monday: Open 24 hours | Tuesday: Open 24 hours | Wednesday: Open 24 hours | Thursday: Open 24 hours | Friday: Open 24 hours | Saturday: Open 24 hours | Sunday: Open 24 hours

Comments

Rodney Stuckey
23 Jul 2026
5.0 ★
Beautiful park area with plenty of parking and toilets. Great view of the snow capped Kaweka Ranges.
Biju Mathoor Chacko
22 Jun 2026
5.0 ★
If you like taking quality photos with big chair in front of ocean this is perfect place
Wendy Handley
13 Apr 2026
3.0 ★
Great spot..wanted to freedom camp, but all 4 allocated spots were gone, early afternoon!! Would like yo see the council allow more spots overnight..even if must vacate by 8am?? Great views. LOVED the chairs!
CR
18 Mar 2026
5.0 ★
Plenty of bars and restaurants in the area, a boardwalk to amble along. The beach is a bit 'stoney' but swimming is still easy.
段誉
9 Feb 2026
5.0 ★
Perfume Point is a fantastic spot to truly unwind and disconnect from the hustle and bustle. The ocean views are breathtaking, making it perfect for a peaceful afternoon stroll or simply watching the waves. Feeling the sea breeze really helps wash away all the stress. It’s an ideal place to "log off" and recharge your soul. Highly recommended!

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